Following the closing of a £1.8m equity funding round to further step change the business last month, the UK’s leading specialist property project online lending platform CrowdProperty ( is delighted to announce that Damon Walford has joined the CrowdProperty team as Chief Commercial Officer.

With 25 years’ experience working for bank and non-bank market leaders in the SME finance industry, Damon is a highly regarded executive in the alternative finance sector.

Damon joins CrowdProperty from financial services firm Swoop, where he was responsible for business strategy and overall commercial development in his role as Chief Commercial Officer.

From 2016 to 2020, Damon was Chief Development Officer at ThinCats where he helped to develop the platform’s proposition, establish a nationwide origination team and relaunch the company’s brand. Prior to this, he held a number of senior positions including Managing Director – Invoice Finance at Aldermore Bank and Regional Director at RBS Invoice Finance.

Michael Bristow, CEO of CrowdProperty, commented: “Damon is a fantastic addition to the team and his track record speaks for itself – charismatic, resilient and excellent at creating a climate to realise business-wide growth and success.

“We’ve achieved several milestones already in 2021: launching in Australia, closing a £1,800,000 equity funding round and securing a £300m institutional funding line which complements existing diverse sources of capital in providing certainty of funding for property developers. Our focus is taking action to further step change the business in order to realise our potential quicker in our mission to transform property finance.

“Damon’s experience of developing FinTech companies and significant expertise in the SME finance sector not only strengthens our Executive Team capabilities but will also be key for realising our long-term vision for the business.”

Damon Walford added: “It’s fantastic to be back in a business that combines market-leading technology with sector expertise and adds real value to customers.

"We’re all aware of how tough the last couple of years have been for businesses, so it’s inspiring to see that CrowdProperty has successfully continued to support SME developers – proving to be a more reliable funder than anyone else in the development lending space. Success breeds success: this exceptional performance has significantly raised CrowdProperty's profile and reputation in the market, attracting more quality project applications and increasing interest from institutional sources of capital.

With a number of major company developments being worked on behind the scenes, it’s a very exciting time to join the business and I look forward to contributing to these plans as we work towards lending £400m p.a. by 2024.”

In order to support the continuous rapid growth of the business, CrowdProperty expects to confirm several additional appointments later in 2021 in order to further enhance the collective expertise of the Executive Team and Board.

06 Sep 2021

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