Following an exceptional 2021, which saw the business reach over £370m property funded and £220m facilities agreed, CrowdProperty is pleased to announce that Sarah Cooper has joined the team as Head of Developer Support.

Sarah joins from financial services firm Wesleyan, where she was responsible for customer experience improvements and operational management initiatives in her role as Customer Operations Change Lead.

Sarah’s depth of knowledge in and dedication to providing excellent customer service has been gained over 10 years in customer focused roles in both the UK and Australia, having previously held roles at Expedia, eBay, LivingSocial and Swarovski.

Damon Walford, CCO at CrowdProperty, said: “Sarah brings a wealth of experience in implementing best in class customer service operationally in larger teams.

Having had a very successful 2021 where we expanded internationally into Australia as well as launching a new Planning Gain Finance product, we have an exciting number of projects in store for 2022 and we look forward to leveraging Sarah’s expertise as we expand our team and products this coming year.”

Sarah Cooper added: “CrowdProperty’s dedication to providing real value to its customers is what attracted me to the role and I’m excited to be joining at such a transformative time for the business.

“I’m looking forward to working with the team on the opportunities and challenges ahead, embedding the right structure and bringing my knowledge to enhance our customer experience and drive new growth for the business as we scale and further strengthen our proposition to our developers.”


CrowdProperty has built the best SME property development lender in the market with a distinct 'property finance by property people' proposition, unlocking the potential of small and medium sized developers to build more homes and drive spend in the UK economy.

Apply in just 5 minutes at and our passionate property experts will share their insights and our offer of funding for your project within 24 hours.

Alternatively, to discuss borrowing via CrowdProperty further with one of our Developer Support Team contact us on 0203 012 0166.

31 Jan 2022

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